How we raised our Realtor profile ranking from 4.2 to 4.7 and increased the flow of leads from Google
Izabella Lipetski is an experienced Realtor working in the California real estate market, primarily in the San Ramon and East Bay region. She specializes in residential sales, investment properties and turnkey transactions. Works in the premium segment where reputation and online image play a key role.
Starting Point
At the time of engagement, Isabella already had an active Google Business profile, verified, with 13 reviews and a 4.2 rating. However:
- Our goal was to strengthen the profile as a marketing asset, to increase engagement, rankings and traffic. Key objectives:
- The profile has not been SEO optimized
- The “services”, “products” and “booking” sections were not populated
- There was a lack of systematic handling of content and feedback
- The profile's visibility in search was limited and traffic was choppy
Goals and objectives for 3-5 months
Our goal was to strengthen the profile as a marketing asset, to increase engagement, rankings and traffic. Key objectives:
- Update and optimize the card for local SEO
- Strengthen the visual part of the profile and trust from users
- Increase the number of reviews and improve the average rating
- Increase the number of actions: calls, route, website conversions
- Promote on local semantics and geo-queries in a competitive region
* Please note: local SEO promotion in Google Business is not an instant process. To achieve sustainable results, you need regular work with your profile: optimization, content, reviews, analytics. The first noticeable changes in positions and an increase in incoming calls are usually seen within 3-5 months of systematic work.
What did we do?
At the start we performed a full set of basic customization and preparation of the profile for promotion
Competitive analysis
Analyzed competitors in the San Ramon region and Contra Costa County
Design and visuals
Updated visuals: logo, cover, post templates (with designer)
SEO optimization
Performed SEO-optimization: titles, description, categories, key queries
Adding services
Filled the “Services” block with a detailed description of the areas of work
Section “Reservations”
Activated the “Booking” section - to make an appointment for a consultation
The FAQ Rubric
Filled the FAQ section with answers to key customer questions
6 reasons why it's important to keep a profile every month
Why would you want to promote your Google Business profile on a monthly basis?
Even a perfectly designed profile requires constant attention. Competitors publish new photos, build up reviews and update content — if you don’t promote systematically, your profile loses ground. Monthly maintenance is the way to stay on top, build trust, and get new customers regularly.
Increase of positions in local distribution
Google’s algorithms take activity into account — regular updates and actions directly affect your card’s visibility.
Appearance in searches for new keywords
Posts, FAQs, and products with the right semantics expand your reach and get you in front of more queries.
A constant flow of new reviews
Regular feedback builds trust and influences a customer’s decision to contact you specifically.
Updating visuals and relevance
New photos, listings, promotions, all create the feeling of a “live” company that actually works.
Increasing conversions to action
The more active the card, the higher the engagement: calls, route, site visits. Users respond to live content.
Maintaining competitive positions
Your competitors are not standing still either. Only systematic promotion allows you to maintain and improve the achieved results.
After the launch, the foundation was reinforced with regular content and geo-promotion work
Working with feedback
4 client reviews per month, with processing and responses
SEO posts
4 publications per month based on semantics and seasonal topics
Media materials
facilities, office, meetings, events
Section filling
actual and sold properties
Local promotion
on the map: keys and locations — San Ramon, Pleasanton, Danville, etc.
Results
- The number of reviews increased from 13 to 23
- The average rating increased from 4.2 to 4.7
- Regular traffic: website conversions, click-throughs, click-throughs, call button clicks
- Improved positions for key queries in local distribution
- The profile looks relevant, modern and inspires confidence in new customers
Izabella Lipetski’s profile has evolved from a “tick box” tool into a fully-fledged digital asset. It works for reputation, traffic and referrals. With visual updates, testimonials, content and SEO, the card ranks strongly and attracts new customers organically.
Customer Confidence Rating
increase in the number of actions (calls, route, website)
increase in views of the card in Google Maps
4.7
rating instead of the previous 4.2
The card has come to life: users are interacting more actively - opening photos, reading posts, moving to actions.
The number of calls increased noticeably, especially after publishing key and testimonial posts.
The profile has become a reliable traffic channel to the site - with high interest and long session times.
We will conduct a detailed audit of your card
Before we get started, we’ll examine your current Google Maps situation. You will receive an initial analysis of design, feedback, positions and key errors. The audit is included in the cost of support and is conducted before implementation.
Thoughtful action plan — from structure to content
We will design and optimize your profile step by step: photo, services, description, keywords, posts, geo-promotion. All works are supported by semantics, visual logic and marketing techniques. You will be able to see the stages and intermediate results.
Increasing positions, traffic and conversions
As a result, you get not just a beautifully designed profile, but a full-fledged source of new applications. Positions improve, actions increase: people call, go to the site, take the route. The profile starts to really work for your business.
Do you want your Google profile to bring in customers?
We don’t just fill in the fields — we turn your card into an active marketing growth point. From audit to result — the whole process is transparent, structured and customized to increase inbound leads. In 3-5 months you will feel the difference.
Frequent questions and objections
What questions do our clients ask us and what objections do we hear most?
This is the optimization of the website and company profile to be displayed in the local search engine rendition (Google Maps) to attract customers from a particular region.
It increases the visibility of your business to users who are looking for services or products nearby, which means it helps you get more targeted referrals.
Accuracy of contact information, correct business category, quality and quantity of reviews, optimized website, and activity on the company page are important.
