How to make an academy in the beauty industry stand out from the competition
Academy of Beauty Industry is an educational center offering courses and programs for masters in the field of aesthetics, care and cosmetology. The main audience is beginners and practicing masters who want to get a new qualification or improve their knowledge. The Academy competes in a highly competitive niche where the key factor is trust, visual perception and professional presentation of information.
Before launching the development, we focused on the key objectives to address the client’s request and the needs of the target audience
- Develop a user-friendly and modern website that meets the expectations of the target audience
- Introduce the academy's core courses with the opportunity to explore each course in more detail
- Communicate through the website the professionalism and reliability of the school, distinguishing it from its competitors
- Provide a logical structure, easy navigation and adaptive layout
- Visually emphasize belonging to the beauty industry and female target audience
The project involved a full cycle of work - from structure and design to content and launch
A customized
design in light pink and white was created, emphasizing aesthetics and femininity
Used modern
typography and emphasized key benefits
Developed
separate landing pages for each course with descriptions, program, benefits and testimonials
Wrote
engaging conversion-oriented marketing texts
Basic
analytics, SEO settings and responsive layout are enabled
The website has become a full-fledged digital face of the academy, emphasizing its expertise, aesthetics and individuality.
Through a well thought out structure and visual presentation, the academy was able to effectively communicate its key benefits to its target audience and build a strong online presence.
* website development in accordance with the ToR according to the customer’s budget
Each course
as a stand-alone landing page — holistic structure and focus on the user journey
Harmonious combination
of corporate colors: light backgrounds, pink accents, visual lightness
The site focuses
on presentation through visuals and trust, not just text
- Increased brand credibility among potential apprentices
- Increased number of applications from mobile devices due to adaptive layout
- Each program received a separate engagement funnel through a separate landing page
- The Academy has been given a versatile and easily editable website that can be scaled as the course grows
As a result of the launch, the site has become a powerful tool in promoting the academy’s courses, and each landing page now works effectively in conjunction with advertising and promotion.
Customer Confidence Rating
What questions do our clients ask us and what objections do we hear most?
The terms depend on the complexity: a single page can be made in a week, more complex corporate solutions — from a month and longer.
Depends on functionality, design, scope of work and individual requirements. The more complex the project, the higher the price.
We develop different types: lendings, corporate sites, online stores, portals and others.
