How a personal website helps a realtor build trust and get clients online
The client is a Colorado licensed Realtor in the residential real estate market. Primary focus is to support home buying and selling transactions, counseling buyers, conducting marketing of properties, and handling their own listings. Target audience includes locals, families, investors, and those relocating to the region.
Before developing the site, we prioritized the tasks on which the entire project was to be built:
- Create a personal website that reflects the realtor's expertise and personal style
- Present current real estate listings, sold and available
- Introduce a “Blog” section - for regular SEO content and increased credibility
- Add a block with reviews pulled in from external platforms (Google, Zillow, etc).
- Emphasize the reputational component - show professionalism and performance
- Ensure mobile adaptability, easy navigation and fast loading pages
- Connect CRM-system to automate processing of requests from the site
The project was implemented with a focus on the Western audience and the specifics of the US real estate market. We focused on reputation and user-friendliness.
Developed
a customized, visually clean design tailored for the US market
Implemented
real estate cards in MLS format: with photo, map, price, description and status
We set up
a “Reviews” section that automatically pulls in scores from external sites
We integrated
the site with CRM-system — all requests from forms go directly to processing
All SEO fields
and functionality for regular blog posts have been added to the admin panel
Analytics
pixels and feedback forms (email, phone, messengers) are connected
We focused on those elements that build trust and help a realtor stand out from the competition.
The website has become a key element of the realtor’s digital positioning, combining reputation, functionality and marketing. Thanks to the feedback block, listings, blog and CRM integration, the project solves the tasks of attraction, trust and systematic work with clients.
* website development in accordance with the ToR according to the customer’s budget
Listings
with filtering and separation into active and sold properties
Reviews
with integration of external sources: Google, Realtor.com, Zillow
CRM integration
allows you to capture every contact and track the customer journey
- Listings became actively indexed and started attracting organic traffic
- Applications began to come directly through the site, bypassing intermediaries
- The blog section gave a start to SEO promotion for informational queries
- Increased trust with new customers - through testimonials, “living” stories and a consistent online presence
- Work with requests has become more systematic - thanks to the connected CRM
The site has become a full-fledged platform for building and strengthening a realtor’s personal brand, providing a steady inbound flow and increased client trust.
Customer Confidence Rating
63 %
increase in direct visits by realtor’s name
37 %
of new appeals came from the website
15 +
reviews are automatically displayed on the website
6 +
minutes average time on site
What questions do our clients ask us and what objections do we hear most?
The terms depend on the complexity: a single page can be made in a week, more complex corporate solutions — from a month and longer.
Depends on functionality, design, scope of work and individual requirements. The more complex the project, the higher the price.
We develop different types: lendings, corporate sites, online stores, portals and others.
