How a Colorado realtor solidified her position on Google Maps in 5 months
Olga Halkina is a licensed Real Estate Agent working in the Colorado real estate market, primarily in the Greenwood Village area. She specializes in residential real estate sales and selection, turnkey transactions and client consultation at all stages. Primary audience is families relocating to Colorado, as well as local buyers and investors.
Starting Point
At the time of starting the collaboration, Olga already had an active Google Business profile with verification and 12 reviews. However:
- The profile was superficially designed and did not reflect the level of competence
- There were no publications, there was no activity
- Reviews have not been updated, photos are outdated
- SEO data (title, description, services) was not optimized
- The booking, merchandise and FAQ sections were not used
The main objective is to turn a Google profile into an active channel for customer engagement and personal brand reinforcement. Key tasks:
- Refresh and visually enhance the profile
- Optimize all data for local SEO
- Organize systematic work with content and feedback
- Customize promotion by keywords and geo-requests
- Increase engagement and number of actions: calls, conversions, route
* Please note: local SEO promotion in Google Business is not an instant process. To achieve sustainable results, you need regular work with your profile: optimization, content, reviews, analytics. The first noticeable changes in positions and an increase in incoming calls are usually seen within 3-5 months of systematic work.
The first stage was to fully prepare the profile for promotion
Competitive analysis
Competitor analysis was performed for the Greenwood Village location
Design and visuals
Updated design: logo, cover, post templates (with the involvement of a designer)
SEO optimization
SEO-optimization of the profile - title, description, categories, keywords was carried out
Adding services
Added and designed services with description (purchase, sale, transaction support, etc.).
Section “Reservations”
The “Booking” section for consultations has been activated and set up
The FAQ Rubric
Filled FAQ section - popular questions about buying and selling real estate
Why would you want to promote your Google Business profile on a monthly basis?
Even a perfectly designed profile requires constant attention. Competitors publish new photos, build up reviews and update content — if you don’t promote systematically, your profile loses ground. Monthly maintenance is the way to stay on top, build trust, and get new customers regularly.
Increase of positions in local distribution
Google’s algorithms take activity into account — regular updates and actions directly affect your card’s visibility.
Appearance in searches for new keywords
Posts, FAQs, and products with the right semantics expand your reach and get you in front of more queries.
A constant flow of new reviews
Regular feedback builds trust and influences a customer’s decision to contact you specifically.
Updating visuals and relevance
New photos, listings, promotions, all create the feeling of a “live” company that actually works.
Increasing conversions to action
The more active the card, the higher the engagement: calls, route, site visits. Users respond to live content.
Maintaining competitive positions
Your competitors are not standing still either. Only systematic promotion allows you to maintain and improve the achieved results.
After the basic phase, a regular plan to maintain and promote the profile was launched
Working with feedback
4 client reviews per month, with processing and responses
SEO content
4 posts per month on key topics and locations
Media materials
office, listings, facilities, client meetings
Section filling
“Goods” — sold and available properties
Promotion
on collected semantics (Greenwood Village segment, etc.)
- The visibility of the profile in search has improved significantly
- The number of reviews increased from 12 to 26
- The profile began to receive regular website conversions, calls, and routes
- SEO posts started ranking for queries related to real estate in Colorado
- Increased trust from new clients, the profile looked professional and “alive”
Olga Halkina’s Google Business profile has become a reflection of her professionalism and systematic work with clients. Thanks to design, SEO and content, the card brings regular referrals and works as a reliable channel for local promotion.
Customer Confidence Rating
+32 %
increase in profile views in search
+63 %
growth in actions (calls, route, website)
26
reviews to date (increase of 12)
Increased user activity: more button clicks, photo views, route requests and card actions.
SEO posts and relevant design have increased the number of inbound calls from new customers.
The card started bringing a steady stream of traffic to the site - with a high level of engagement.
We will conduct a detailed audit of your card
Before we get started, we’ll examine your current Google Maps situation. You will receive an initial analysis of design, feedback, positions and key errors. The audit is included in the cost of support and is conducted before implementation.
Thoughtful action plan — from structure to content
We will design and optimize your profile step by step: photo, services, description, keywords, posts, geo-promotion. All works are supported by semantics, visual logic and marketing techniques. You will be able to see the stages and intermediate results.
Increasing positions, traffic and conversions
As a result, you get not just a beautifully designed profile, but a full-fledged source of new applications. Positions improve, actions increase: people call, go to the site, take the route. The profile starts to really work for your business.
We don’t just fill in the fields — we turn your card into an active marketing growth point. From audit to result — the whole process is transparent, structured and customized to increase inbound leads. In 3-5 months you will feel the difference.
What questions do our clients ask us and what objections do we hear most?
This is the optimization of the website and company profile to be displayed in the local search engine rendition (Google Maps) to attract customers from a particular region.
It increases the visibility of your business to users who are looking for services or products nearby, which means it helps you get more targeted referrals.
Accuracy of contact information, correct business category, quality and quantity of reviews, optimized website, and activity on the company page are important.
